Amazon still the best e-commerce brand name for Canadians: RBC survey

A new survey has found that Amazon is the top e-commerce brand in Canada among online shoppers.

Amazon is the prime e-commerce corporation in Canada, in accordance to a new RBC Capital Marketplaces survey. (Picture by Artur Widak/NurPhoto by way of Getty Illustrations or photos)

Though Canadians shopped on line less in 2021 than they did the 12 months the pandemic hit, a new RBC survey has identified that Amazon remained the best e-commerce manufacturer amongst on-line customers.  

RBC Capital Marketplaces annual Canadian E-Commerce Survey uncovered that Amazon (AMZN) is nevertheless the current market chief in Canada, with 84 for each cent of Canadians reporting that they had obtained an product from the on the net retailing big in the past yr. The up coming most well known manufacturer was Walmart, with 36 per cent of respondents saying they experienced ordered an merchandise from the firm’s website in the previous yr. 

The study of 1,519 Canadians by way of SurveyMonkey also observed that 54 for every cent of respondents say they visit Amazon at minimum after a 7 days, with yet another 35 per cent stating they obtain merchandise from the website among one particular and 3 occasions for each month. Most clients convert to Amazon to order electronics, tunes and flicks (43 for each cent), adopted by apparel, footwear and extras (41 for every cent), and books (37 for every cent). 

“Amazon’s edge is driven by minimal rates and cost of delivery,” reported the RBC report, authored by analysts Sabahat Khan and Irene Nattel. 

“These effects continue to show that Amazon’s overarching method of giving a broad selection, at prices individuals understand to be the cheapest in the market, and with quick shipping, supply a robust benefit proposition.” 

Amazon has been steadily increasing its presence in Canada, expanding the range of fulfilment centres scattered across the nation, as nicely as increasing its corporate and tech teams in Toronto and Vancouver. The e-commerce behemoth declared in December that it will accelerate shipping speeds to Yellowknife, N.W.T. and Whitehorse, Yukon, slicing normal shipping and delivery moments in half from 10 to 12 times to 5. 

Though Amazon is nevertheless primary the way when it arrives to on the internet purchasing, general e-commerce degrees have moderated a little bit in Canada from the report-highs that had been hit all through the peak of the COVID-19 pandemic. The RBC study found that 63 per cent of respondents go to on the web retail websites at the very least the moment a 7 days, down marginally from 65 for each cent in 2020. Even so, a lot more people today are subsequent by on purchases, with nearly one particular-3rd (29 for every cent) of those people surveyed expressing they acquire issues on line at minimum at the time a week, up from 25 per cent in 2020. 

The survey also identified that shoppers who produced on the net buys in the earlier 12 months ended up most very likely to purchase books, electronics, music, films, and toys. The groups that saw the fewest on line shoppers involved groceries, mattresses and furnishings, but the survey located that on the net desire for all those items has “risen modestly” in the final calendar year. 

Alicja Siekierska is a senior reporter at Yahoo Finance Canada. Adhere to her on Twitter @alicjawithaj.

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