Explainer: What is ONDC, India’s project for an open up e-commerce network?

Explainer: What is ONDC, India’s project for an open up e-commerce network?

Explainer: What is ONDC, India’s project for an open up e-commerce network?

A cargo moves on a conveyor belt at an Amazon Achievement Centre (BLR7) on the outskirts of Bengaluru, India, September 18, 2018. REUTERS/ Abhishek N. Chinnappa

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NEW DELHI, June 1 (Reuters) – India’s authorities in April released its Open Community For Electronic Commerce (ONDC) as a prospective alternative to dominant international giants Amazon.com (AMZN.O) and Walmart (WMT.N) in its quickly-escalating e-commerce current market.

Right here is a description of the unique moving sections of ONDC.


ONDC is a non-gain enterprise whose network will empower the screen of products and services from all participating e-commerce platforms in research results across all apps on the community.

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For example, if both Amazon and Walmart’s Flipkart combine their platforms with ONDC, a person seeking for a Bluetooth headset on Amazon would also see benefits from Flipkart on the Amazon application.


ONDC aims to increase e-commerce penetration in the future two many years to 25% of India’s shopper buys, from almost 8% now, in a place of 1.35 billion people.

It also hopes to signal up 900 million potential buyers and 1.2 million sellers on the shared community in the upcoming five many years, although reaching gross goods worth of $48 billion.

The government estimates that India’s e-commerce industry was value extra than $55 billion in gross items value in 2021 and will develop to $350 billion by the finish of this ten years. Currently, Amazon and Walmart’s Flipkart management a lot more than 60% of the current market.

HOW DOES ONDC Intention TO Increase Competitors?

The govt claims current platforms do the job in silos and are tightly controlled, preserving out lots of small players. It expects ONDC to improve competitiveness and foster innovation by start out-ups.

It also hopes to carry in logistics firms and many others who can collaborate with sellers to supply products to clients.

The concentration would be on smaller retailers and rural buyers, with applications in Indian languages.

ONDC officers liken the community to a mall with 1,000 gates rather of just two, thus restricting options for picked sellers to acquire preferential treatment – a typical accusation versus major e-commerce firms.

Buyers will be capable to rate service providers on ONDC, which will be relevant and noticeable throughout the network.

The government states ONDC will assistance to stop “predatory pricing, primarily in high-margin, substantial-benefit goods”. Amazon and Flipkart deny that they have engaged in predatory pricing.

WHAT Challenges DOES ONDC Encounter?

ONDC aims mainly to faucet hundreds of thousands of modest businesses that typically absence technological skills, so the federal government will have to operate a large recognition campaign to get them on board, stated the Confederation of All India Traders, a team that signifies 80 million these businesses.

Smaller sized firms with small volumes may also lack the methods to match the savings available by heavyweights like Amazon and Flipkart.

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Reporting by Munsif Vengattil in New Delhi Modifying by Edmund Klamann

Our Criteria: The Thomson Reuters Have confidence in Principles.