Facebook’s ‘Meta’ Name Faces Trademark Battle With Startup

  • Fb might encounter a trademark battle for its new “Meta” model.
  • A tech retailer named Meta Computer system filed for it in August and told Insider Facebook’s information was a “shock.”
  • The firm told TMZ that it will stand down if Mark Zuckerberg pays them $20 million.

Fb declared very last week that it truly is changing its name to Meta. But the transition could not be with out hurdles.

A enterprise is already after the “Meta” trademark — and was well before Facebook rolled out its new moniker.

Arizona-primarily based startup Meta Computer founder Zach Shutt informed Insider the organization submitted for the “Meta” trademark in August. The Patent and Trademark Workplace web site confirms the submitting, which states that Meta Computer system very first commenced using the model for its selection of merchandise in November 2020.

Meta Personal computer sells computers, disk drives, keyboards, and other units.

meta trademark

US Patents and Trademark Place of work

Meta, previously regarded as Facebook, also submitted to trademark the title on Oct. 28, in accordance to its submitting with the Patents and Trademark Office. Nonetheless, the nonprofit Chan Zuckerberg Initiative attained ownership of the “META” trademark in 2018, according to a different filing with the Patent and Trademark Place of work.

A federal trademark gives a enterprise authorized nationwide security for its brand and helps to determine its merchandise and providers, in accordance to the Patent and Trademark Workplace. Even so, it does not suggest that a company would legally individual a distinct phrase and would be capable to prevent others from working with it.

For instance, if Fb was granted a trademark for Meta, that wouldn’t suggest the enterprise would personal the word — and it couldn’t avert a firm outside the house of its industry from using it. It truly is unclear if a court docket would rule that MetaPC and Fb are in the exact wheelhouse while, provided their vastly diverse businesses. 

The filings have not been permitted — the filings are nevertheless mentioned as “are living” — which means Meta Computer does not personal the “Meta” brand name just still. However, it did file its petition a total two months right before Fb introduced its rebrand — indicating the tech giant could deal with a authorized battle, even if it is in the type of patent trolling. 

Meta PC’s stop sport isn’t really really apparent. Schutt and cofounder Joe Darger stated they’re ready to stand down if CEO Mark Zuckerberg pays them $20 million, TMZ reported. On the other hand, Schutt declined to confirm the amount, or that it created this kind of a proposal. 

Meta Laptop has been vocal about Facebook’s rebrand on its Twitter account, posting memes and other jokes in gentle of the identify modify. The firm posted a online video showing Schutt jokingly announcing that MetaPC is switching its identify to “Fb.”

“With the Fb announcement coming as a shock to us, we figured we would have some enjoyment with it on our social channels,” Schutt informed Insider.


Meta, previously identified as Fb, did not promptly answer to Insider’s ask for for remark.

Meta has already claimed specified on the net legal rights to its manufacturer, which include the domain meta.com. Having said that, a Denver-dependent motorcycle magazine currently held the @meta manage on Instagram, which Facebook owns. So the corporation opted for @wearemeta on the platform.

Jim Prior, CEO of brand name agency Superunion, instructed Insider that Facebook most likely poured monetary and legal sources into securing the online rights to “Meta,” and the rebrand could impact smaller sized enterprises that also count on the brand.

“There are many organizations currently in the globe with Meta somehow in their identify who will be cursing the impression this shift may well have on them nevertheless who will be powerless to do everything about that,” Prior claimed.