Temu ads released by Chinese e-commerce huge Pinduoduo

Temu, the U.S. browsing application owned by Chinese e-commerce big PDD Holdings Inc., aired a commercial through the Super Bowl.

It is scarce for a Chinese agency to get a Tremendous Bowl ad place, which cost hundreds of thousands of bucks. But Temu’s hard work highlights its ambition to crack the U.S. e-commerce industry, following in the footsteps of one more Chinese on the internet browsing corporation Shein.

The industrial, which aired Sunday during the initial and 3rd quarters of the game in between the Philadelphia Eagles and the Kansas City Chiefs, is titled “Shop Like A Billionaire.” It follows a youthful female who is impressed at the low cost costs on clothes and components that Temu has to provide.

“The selling prices blow my mind. I really feel so wealthy. I come to feel like a billionaire. I am searching like a billionaire,” goes the ad’s jingle.

Pinduoduo, which last week officially adjusted its identify to PDD Holdings Inc, is a single of China’s biggest e-commerce organizations rivaling the likes of Alibaba and JD.com. The organization has tended to focus on reduced-profits consumers by supplying seriously discounted products and solutions. And it has been concentrating on bringing agricultural goods, like veggies, onto its platform to differentiate from rivals. The organization is worthy of around $116 billion.

PDD Holdings Inc. quietly launched its cross-border searching website Temu in the U.S. in September, CNBC claimed. The application has immediately received level of popularity and is ranked next on the Apple App Retailer and first on the Google Enjoy keep.

In the week by to Jan. 29, gross products benefit, or the benefit of transactions on Temu, strike $46 million, a report substantial, in accordance to sector investigation business YipitData.

Temu sells goods in a amount of types from manner to electronics. It is at the moment giving no cost shipping for a limited time as section of its Tremendous Bowl marketing as very well as what it calls “Activity Day Promotions.”

Chinese e-commerce organizations from Alibaba to JD.com and now PDD Holdings Inc. have appeared to develop abroad in the previous few a long time. PDD Holdings mentioned on Monday that it would start off delivery to Canada this month.

But other technology companies are also eyeing a slice of the multi-trillion global e-commerce pie. ByteDance, the Chinese dad or mum organization of shorter video clip app TikTok, launched a vogue web-site named If Yooou very last year. It is at the moment transport to the U.K., Spain, Italy, Germany and France.

Correction: This short article has been updated to reflect when PDD Holdings Inc. officially changed its identify