Temu Blazes E-Commerce Trail With Super Bowl Debut, Canada Expansion

Temu Blazes E-Commerce Trail With Super Bowl Debut, Canada Expansion

Temu Blazes E-Commerce Trail With Super Bowl Debut, Canada Expansion

E-commerce platform Temu (pronounced tee-moo) manufactured a major splash at this year’s Tremendous Bowl with its professional, “Shop Like a Billionaire.” The ad made its debut all through the initially and third quarters of the NFL championship sport and follows the adventures of a younger girl who stores joyfully after finding the wide range of reasonably priced clothes and components obtainable on the Temu application.

Boston-dependent Temu’s mum or dad corporation is Nasdaq-stated PDD Holdings Inc. Temu sells a extensive wide range of products and solutions across around 250 groups, which include manner, natural beauty, electronics, household merchandise, animals, exercise, and much more. The upbeat jingle in the commercial, set to the lyrics “I’m procuring like a billionaire,” highlights the company’s aim on its economical selling prices, which has been manufactured feasible many thanks to PDD Holdings’ community of world wide suppliers and fulfillment abilities, operational abilities and fiscal assets, and worldwide expertise in Singapore, US, Dublin, and China. PDD Holdings (NASDAQ: PDD) has been shown on the Nasdaq considering the fact that 2018 with a sector cap of extra than US$100 billion. It also owns the common social commerce system Pinduoduo in China.

The Tremendous Bowl is the largest phase for advertising and marketing in the US, drawing thousands and thousands of viewers every calendar year. Some of the greatest Super Bowl advertisers over the many years incorporate Budweiser, Pepsi, Ford, and McDonald’s. This yr, Temu joined the ranks of these domestic names, bringing its message of inexpensive excellent goods to a significant viewers.

A Temu spokesperson claimed of the company’s Super Bowl debut, “It’s our initial time, and we are thrilled to be element of the 2023 Massive Sport lineup to share Temu’s mission of high-quality at affordable selling prices. Through the largest stage attainable, we want to share with our buyers that they can shop with a feeling of flexibility mainly because of the cost we offer. ‘Shop Like a Billionaire’ is no more time a dream mainly because of Temu.”

SEE ALSO: Temu in Place to Choose US On the internet Searching by Storm

To rejoice its Super Bowl debut, Temu held a $10 million “Shake & Cheer” giveaway, which was section of the company’s campaign for The Significant Video game. The giveaway was a way for Temu to say thank you to its latest customers and to attain out to prospective new consumers.

In addition to its Super Bowl debut, Temu has also announced its expansion into Canada, with shipping to start out this thirty day period. This enlargement will bring Temu’s top quality, cost-effective goods to a new sector, considerably less than 6 months after it made its US debut in September.